Here goes:
Greetings! COMPANY X, LLC just posted -- COMPANY X empowers passionate online publishers with addition to its PROGRAM Y. Please contact us if you need any additional information. Thank you for your interest in COMPANY X, LLC.
Best Regards,
PR Department
PHONE
press@COMPANYX.com
Original Collateral Text:
COMPANY X empowers passionate online publishers with addition to its PROGRAM Y Program
CITY--STATE/ October 27, 2009 -- COMPANY X, LLC announced the launch of the new entry level tier of its PROGRAM Y: PROGRAM Y: Standard. The 'Standard' package is for small content owners and web media companies. The new program rounds out COMPANY(TM) revolutionary program.
MISTER X, GRAND POOHBAH, commented: "Online publishers who want to do more than, well, one thing at a time, are frustrated. I know, I've been in their shoes. They've posted blogs, videos, photos and audios on sharing sites and tried to tie it all together along with social networking and other widgets. The tools are all different, they don't talk to each other and every time a version changes -- things break. They have no way to really grow audience and their users cannot contribute "any media" rich content. They’ve tried ad programs and ad networks and they only seem to "cheapen" content. Worse still - they seem to spend more time wrestling with the technology than on their content. I only wish that COMPANY(TM) had been available for my previous companies! "
I've asked the company when I had expressed interest in them, but haven't heard back from them.
I know that we've all moaned about bad pitches, but this one just got under my skin.
Hope this doesn't get under yours in the same way.
Bob.
8 comments:
This reminds me of a spam subject line I read at work today. I believe it was "Get more when you order more!"
I couldn't help but think to myself, "Well I'd certainly hope so! Isn't that the point of ordering more?"
- RG>
Complete overkill, nitpicking reaction.
They're just thanking you in advance should you have an interest - which obviously you did.
Lighten up
I respectfully disagree with your assessment here. I think it's a simple, well-intentioned (and admittedly old school) courtesy. Besides, you wouldn't have gotten to the last line of the press release if you weren't interested in the company, no? Reading the entire press release implies interest. Good discussion!
"Complete overkill, nitpicking reaction."
I tend to agree -- it's called courtesy.
That an opposable thumbs are what separate us from the animals.
Dude, chill out.
I agree with the post. This fits in the category of what I call "empty closings." Ends weakly and predictably with a cliche. Same response as "thanks for your cooperation" at the ends of messages, which sounds like a vague threat, IMHO
I'm with you on this one. Spam is a huge problem, and spam pitches are embarrassing to those who learned/do PR & media relations properly.
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