Ira Basen is a long-time CBC journalist who explored the public relations industry in his 2007 documentary series "Spin Cycles".Now, he's doing a two-part series called "News 2.0" exploring the role of news in the social media era.
Shame that CBC appears to have done no promotion, either old-style or viral, for this worthwhile project.
- Advance copies for social media or journalism bloggers? Nah.
- On-air promos? Pass.
- Blogger outreach? Too much trouble.
- News release?! Feh.
CBC could have looked at the fact that someone like me was interested enough in Basen's last documentary to blog about it, and to interview him for the Inside PR podcast, and then decided to reach out to me.
Or they could have gone out to Joe Thornley, who had an interesting exchange with Basen some time ago.
And I'm sure there's dozens of other ideas. But it appears that they didn't bother to do any of that. Pity.
I wish I could say it was a one-time lapse. But if you look back at "Spin Cycles", they didn't do a great job of promoting that either, according to me and others.
Ciao,
Bob.
UPDATED: Added a link to "Spin Cycles" and links to Judy Gombita's blog post and Twitter feed, all of which shoulda been there in the first place.
4 comments:
Bob as you know I just live tweeted the show using the hashtag #news2.0. I thought it was hilarious that I not only heard about the show from Judy Gombita's blog post but later got a message from Ira via Judy.
During the whole thing with Thornley (which, I have to say, is one of the reasons I wanted to live tweet this show, I wanted to do it and see what Ira's reaction would be this time around and whether he would object to my editorializing - although who has time, it was enough of a challenge trying to listen, process, summarize, type and get most of the names spelled right), Ira wouldn't comment directly on the blog post, but kept emailing Joe and giving him permission to post the emails in the comments section. It's like driving with someone who's actually a great driver but refuses to make left turns. ;)
Well said Bob. And as proof that the CBC let Ira down before, look no further than the fact that you have no link to the Spin Cycles series in this blog, which I assume means you can't find it either. I've looked everywhere and can't find it -- certainly not at cbc.ca and not on itunes. Damn. Any ideas where we can find it?
There's a link to Spin Cycles on the Sunday Edition site; although no link to a News 2.0 site.
I'll update the post with both links.
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