I then followed up with e-mails to faculty at colleges and executive members of communications, PR, or journalism student associations at 3 of the four local post-secondary institutions. There's no staff directory or listing of student clubs that I could find at La Cite Collegiale, although I know they have a j
ournalism program.Since then, not an e-mail in response, and two visits to the blog from local servers; one from uOttawa and one from Carleton. Nothing from Algonquin College at all.
A little advice from someone who's been around the business for a while, students: be ready to move fast to get what you want.
If I don't see any comments coming from local students, I'm gonna open the gates up to any student in Canada. I regularly see pings from places like Centennial College, Mount Royal, and Grant McEwan, so maybe they just want to work on the cutting edge of communications more.
Photo: Edouard
Ciao,
Bob.
11 comments:
Ok, I'm waiting.... :)
Michael Allison
Royal Roads University
www.michaelallison.ca
Okay, Ottawa students -- there's your first challenge, from Michael. Should he post his thoughts about new media and how it's being used by organizations? Should he go into the pool? Or are you going to blow / blog him out of the water?
I hear the crickets chirping...
I have just received an email from my teacher about this... Otherwise I would have never found it.
As for the review,
I would have to agree that these new rules about the way consumers interact with the company they deal with -- whether or not it's even their choice anymore. Cell phones for example, at one point in time, not that long ago were just that: a phone. Now, you get an mp3 player, text messaging, Internet access, camera, video camera, Bluetooth, GPS devices, headsets, and the list goes on. To access some of these you need to visit the website and ‘participate.’ Though I personally can’t figure out how half of these sites work, I do think the people who actively use them enjoy and understand them, and the companies know exactly what they are doing with their ‘add-ons’ etc. Though, it can be rather annoying if you can’t figure out how they work.
Liisa S.
Algonquin College PR Student
Thanks for coming by, Liisa, and for commenting. As a PR student, why do you think you would never have found this post? Do you read PR blogs? Do you use social media? I'm not accusing, I'm just wondering.
I'd like to hear more from you about whether you think the technology is accessible enough. You say you have trouble making a lot of these gadgets work for you. Do you think that the techies have to do more to make these gadgets more user-friendly? I'd love a specific example of something you have been frustrated by.
Michael, your blog is too good for me to not let you comment -- even though you don't have me on your blogrolls!
Tell me what you think. Please.
Bob,
Sure. It will be my blog post for tonight.
I'll be happy to add you to my sidebar roll.
I do use social media, quite a lot actually, probably more than the rest of my class. I guess I don’t really read PR blogs as much as I should - honestly I’m not sure where to find them most of the time.
As for a specific example of my ineptitude - my cell phone for one. When I bought it, the clerk seemed well informed and gave me a bunch of information that should have helped me, but she told me to check the website out for more information. After visiting the website I still haven’t figured out how to even set up my voicemail, a feature for which I pay monthly, let alone the other features I should have access to. There also hasn’t been a reply as to how to remedy the problem. It’s highly frustrating.
The technology is accessible only if you know where to find it, and I think that’s part of the problem. If company websites were more user-friendly, people would be more apt to visit them, making it probable for them to re-purchase with that company.
Also, face to face communications is still number one in credibility, so you can lose that online. Until consumers trust the internet as a reliable source of information, which is happening fast, though we’re not quite there yet, there should be people on hand to take questions and for troubleshooting.
Seriously, how long would have it taken that clerk to say something along the lines of “Call this number and your voicemail will be set up.” It’s taken me almost two months and I still have no answer.
For shame, Ottawa. You must really miss my presence there : )
Just kidding. I know how difficult it can be to keep up in this world.
I read blogs! and miss rayanne and does Ottawa!
------------------------
Katie B, first-year public relations, Algonquin College, nee Carleton
I think that blogs are important to communications and public relations professionals if you can use them effectively.
If you haven't heard: Target refused to reply to a blogger - Amy Jussel because they do not "participate in non-traditional media outlets." Rather then respond to her question in respectful manner, Target made it seem as though her opinion didn't matter. This whole backlash even caused the New York Times to pick up on the story as well as hundreds of other bloggers.
I think bloggers can influence the perception of your corporation or organization in the media. Some professionals do not know how to handle it, so they ignore it instead. This is worse. They should taking advantage of the opportunity to speak with their customers to improve their product or service.
At Algonquin, we are taught that face-to-face is always the most credible channel, which I totally agree with. But I do think social media as opened up a lot of opportunities for students, employers, customers and businesses. It has changed the way we communicate.
In our defense, all the first-year PR students at Algonquin are pilled with work on our annual spring fundraiser and most students aren't aware of the opportunities that social media gives them as a PR student.
I have gained at job as a marketing assistant because of my knowledge and use of social media. But also, I can become very connected with CPRS Ottawa-Gatineau, and I am on the executive board as the Youth Chair.
*** CPRS National Conference: Take the Leap from Good to Great.. Feb 29.
I have rounded up around ten students from Carleton and Algonquin to assist the logistics on the conference. So I am trying hard to get students more involved!
I hope you don't write Algonquin College off because we have some amazing talented people.
Not writing Algonquin off at all, Katie!
Thanks for your post. Sounds like you're a great example to your fellow students. Perhaps you can show them the power of this stuff in a while ... when you're hiring them to work under you!
Hope to meet you in person on the 29th.
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